Project: Cupom Termosensível
Client: Habib's
Year: 2020
Agency: Young & Rubicam
 

We develop urban furniture with thermosensitive
technology. As the temperature changes throughout

the day, the elements that will be visible also change.

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Following an instruction on the furniture, the consumer can open the Habib's app and scan the

QR CODE of the image present at that moment.

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Depending on the scanned image, the product on the

discount coupon will be different, encouraging people

to try at different times.